2040 India Olympics Logo

Working in a team of four, we developed a brand identity system for a hypothetical 2040 Olympic Games in Ahmedabad, India. The project deliverables included logos, pictograms, credentials, ticketing, and a style guide. My specific responsibilities centered on executing the primary logo and producing realistic 3D brand mockups.

Our design direction drew inspiration from traditional Gujarati textiles and regional architecture. The final logo synthesizes imagery of a minaret and the historic Adalaj Stepwell, celebrating regional heritage while symbolizing cultural harmony.